Search engine marketing (SEM) is an effective tool for businesses to reach their target audience online. It is a form of digital marketing that involves optimizing websites and content for search engines to increase visibility and drive more traffic. SEM can be used in a variety of ways, from paid search ads to organic search engine optimization (SEO). By leveraging the right SEM strategies, businesses can gain greater visibility on search engines, attract more qualified leads, and ultimately generate more revenue.
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